Hi there, I'm Amanda.

I'm Amanda, born and raised in Singapore, I am currently residing in UK. I graduated from Queensland Australia with a Bachelor's degree in Interactive & Visual Design at QUT.

I worked in NewDay, a UK-based fintech company having a range of products such as Aqua, Bip, Fluid and Marbles. I am in the Direct to Consumer part of the business, in the payment squad. My projects ranges from handling Direct Debit flows to innovating on a new credit building product. A product designer at NewDay involves taking initiatives to define scope with our product owners, plan timelines and roadmaps, align with stakeholders, craft and validate solutions with user testing, and working with developers with design specifications to deliver the product.

Back in Singapore, I worked at foodpanda - a food delivery company as a product designer. I am part of the loyalty squad handling customer-facing products like points and gamification experiences in foodpanda across 13 markets in APAC and EU (foodpanda, NetPincer, Damejidlio). I collaborate with counterparts in Berlin (Delivery Hero), as well as UX researchers, product specialists, and product analysts. My day-to-day would be working on problem definition, research, benchmarking, solution explorations, alignment, feedback, validation with stakeholders as well as QA testing for releases.

Previously at Horangi, a cyber security company, building and being one of the pioneers of building a CSPM that is listed in Gartner's 2020 Market Guild for Compliance automation tool in DevOps.

I enjoy collaboration and spreading positivity around the people I work with. Always thrilled when a feature gets validated with user retention and trust.

Besides work, I now look forward to cooking different dinner menus on the weekdays and my weekends are reserved for leisure badminton. I am also managing my cat's Instagram @bentowru just for the love of my cat.

Let's get in Touch!